GEO, explained plainly.
Research and answers on how AI answer engines decide which brands to cite, and how to become the source they quote.
Is AI Replacing Google Search? What the Numbers Show
The verified 2026 numbers on AI search adoption, what is genuinely shrinking, and the parts of the story that are still forecast rather than fact.
Buyer GuideHow to Tell a Real GEO Agency From a Repackaged SEO Shop
Most AI visibility claims cannot survive contact with the research on how unstable AI answers actually are. The questions to ask, and the answers that should end the conversation.
ComparisonWho Should You Hire for AI Search Visibility?
The AI visibility market splits into two kinds of company that do very different work. Who is in each, what they charge, and how to tell which one you actually need.
GEO BasicsHow Do AI Engines Decide Which Brands to Cite?
What is verifiably known about how ChatGPT, Gemini, Claude and Perplexity choose the brands they name: the Princeton research, Google's own documentation, and the parts nobody has published.
GEO BasicsWhat is Generative Engine Optimization (GEO)?
GEO is getting your brand cited and recommended by AI answer engines like ChatGPT, Perplexity, Gemini and Claude. How it works, and how it differs from SEO.