# Origo Labs > Origo Labs is a Generative Engine Optimization (GEO) company. We measure what AI answer engines say about a brand, then close the gaps so the engines name it. Tagline: "Be the source." The Origo Engine reads a client's whole site in a real browser, builds their knowledge base, competitor set, buyer profile and prompt set from it, runs those prompts daily across the AI engines in their plan, stores every answer word for word, and returns each gap with the work that closes it. After the client publishes, every later run checks whether the page got cited, and the engine learns which recommendations move the number. ## What we do - Generative Engine Optimization: getting brands cited and recommended by AI answer engines. - Engines on the base plan: ChatGPT, Google AI Overviews, Google AI Mode. Perplexity and Gemini are add-ons. Claude is available on Custom. - Method: read the site, measure the answers daily, return each gap with its fix (content brief, finished piece, schema, llms.txt entry), track pickup after publishing, learn from the result. - The client decides what ships. Origo generates the work; nothing is published to a client's site without them. ## Pages - [Home](https://origolabs.ai/): what Origo does and how it works. - [How it works](https://origolabs.ai/how-it-works): the two stages, in detail, and why the runs are daily. - [Pricing](https://origolabs.ai/pricing): one base plan at $249/month with add-ons, and Custom. - [Insights](https://origolabs.ai/insights): plain-language articles on GEO and AI search visibility. - [Terms of Service](https://origolabs.ai/terms) and [Privacy Policy](https://origolabs.ai/privacy). ## Insights articles - [Is AI Replacing Google Search? What the Numbers Show](https://origolabs.ai/insights/is-ai-replacing-google-search): The verified 2026 numbers on AI search adoption, what is genuinely shrinking, and the parts of the story that are still forecast rather than fact. - [How to Tell a Real GEO Agency From a Repackaged SEO Shop](https://origolabs.ai/insights/how-to-evaluate-geo-agency): Most AI visibility claims cannot survive contact with the research on how unstable AI answers actually are. The questions to ask, and the answers that should end the conversation. - [Who Should You Hire for AI Search Visibility?](https://origolabs.ai/insights/who-to-hire-ai-search-visibility): The AI visibility market splits into two kinds of company that do very different work. Who is in each, what they charge, and how to tell which one you actually need. - [How Do AI Engines Decide Which Brands to Cite?](https://origolabs.ai/insights/how-ai-engines-decide-which-brands-to-cite): What is verifiably known about how ChatGPT, Gemini, Claude and Perplexity choose the brands they name. - [What is Generative Engine Optimization (GEO)?](https://origolabs.ai/insights/what-is-geo): GEO is getting your brand cited and recommended by AI answer engines. How it works, and how it differs from SEO. ## Key facts - Base plan: $249/month, or $2,540 a year. 50 buyer-intent prompts read every day on ChatGPT, Google AI Overviews and Google AI Mode. - Recommendations are generated weekly from the week's runs. Briefs are included each month; add-ons extend prompts, engines and briefs at renewal. - Every answer is stored word for word, so any citation can be checked against the engine's own response. - Agencies get the same engine per client, five free audits a month, and one invoice. - Company: Origo Labs PTE. LTD., 72 Anson Road #07-04, Anson House, Singapore 079911. - Contact: the "Get a free audit" or "Apply" form on the site. Legal: legal@origolabs.ai. Privacy: privacy@origolabs.ai.